With a minimum of one billion websites that we have in the whole world (if you don’t know before now, you should know), how would you get the needed tractions or traffic to make you a fulfilled blogger or website owner? A quick answer would be “I would need to invest in SEO and Social Media promotions”.
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While you may be right, to a larger extent you would be running a relay without waiting to be handed the baton – CONTENT.
The king, content, is what defines you as a website owner and on a larger spectrum, it is what brings traffic to your website. Your type of content is what determines what keywords bring up your website in a search and where your website appears in search results on search engines. Till you accept that <strong>content is a royalty that needs to be adorned appropriately and exclusively</strong>, you may still be battling with irrelevance on the internet.
Basically, you just can’t afford to deliver poor website content if you want increased traffic in 2019. When you consider being different from your competitors, and achieving a successful marketing strategy, you can’t afford to joke away with the ultimacy of your content.
Without much ado, here is a <a href=”http://www.elanbrandbuilders.com/printing-marketing-digital/”>website content guide for increased traffic in 2019</a> according to best practices:
<li><strong>What is the “Why” of your Content?</strong></li>
Knowing why you want to write a content is attaching a purpose to every of your website content writing. As much as this sounds straightforward, the moment you apply it to your content marketing strategy, you would be surprised about the number of relevant contents you would eventually have. In clearer terms, there has to be a purpose for each of your content.
<li><strong>Know your Audience and your Topic</strong></li>
Research is a mutual action to content development. Ask and answer the basic questions like “who are my audience?” “What do they seek to gain in my content?” “What could lead them to looking for such content?” Let every content be fashioned for an audience.
In addition to this step, carryout an investigation on your topic on Google. Watch out for what comes as autocompletes when typing on Google; they are words that have been used by your audience. It is simply an insight to what your audience are looking for and would guide you on what to include in your own content. Likewise, be conscious of what others had written about the same topic and pay attention to what content types are ranking.
<li><strong>Always Consider Mobile Users</strong></li>
Ever since Google noticed that a huge percentage of people are using mobile devices to access the internet, they developed a mobile-first algorithm for searches. It means you have to also consider mobile users before PC users. When writing for mobile users and desktop users, you need to make things straightforward and easy to grab. To do this, you need to use short paragraphs, headings and bullet points to keep your readers engaged and give them easy access to what they are searching for.
With the use of tools like Google Analytics, you would be able to write your contents specifically for mobile users. Such tool equips you with necessary data to know what your mobile users want and how to deliver to them.
<li><strong>Don’t Write for Robots, Write for People</strong></li>
As important SEO and keywords may be, do not be carried away with delivering contents to suit your SEO requests alone. You need to acknowledge that you are using SEO to look for people who are interested in your contents and not robots. Therefore, it is in the past that you would load your contents with keywords in order to rank in organic search. Now, Google and other search engines want to deliver quality contents that satisfy their users, hence; they rank those who truly proffer solutions in authentic ways in searches over websites with log of keywords.
This does not leave out the importance of keywords. You still need to include keywords and phrases in necessary places in your contents. Like the title, headings, and URL. You just don’t want to overload your content with keywords to take away its natural flow.
<li><strong>Adopt Sharing Options</strong></li>
When talking about content marketing, we are indirectly looking for website conversions through third-parties like social media. In digital marketing, the place social media is holding is a huge one. Social media not only generate audience for your website, it also helps with getting those interested in what you have to offer. It is not necessary you have a mountain of audience on your social media platforms, but when you deliver great contents and you have options for sharing to different social media platforms, you would generate multiple audience through those who believe your contents are worth sharing to their followers and friends.
Few hints to achieve shareable contents:
<li>Adopt a catchy title</li>
<li>Let your contents be relevant to what is on people’s minds today</li>
<li>Visuals that call attention are important e.g. infographics or images</li>
<li>Include share buttons to different social media platforms at strategic places</li>
All these with a bespoke content marketing strategy would lead to generating contents that work for your website and lead to traffic and leads generation.
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